The facts about Searches and Searchers

The study looked at more than 57 million search engine visits on Google, Yahoo and MSN and showed a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites for pay per click compared to a conversion rate of 3.13 percent for organic search results during the same timeframe.

This might not be a small differance if the searches are very less. But the Number of Searches searches increasing day by day as per search engine statistics.

1. Those Internet users who are unemployed stop looking at search results after tfirst page more than full-time or part-time employees - 44.3% of unemployed people who responded said they don’t review more than the first page of search results.
   
   
2. 56.7% of respondents said they usually use the same search engine with 30.5% who have several favorite search engines (87.2% cumulative), and just 12.8% who use different search engines for different types of searches.
   
   
3. 56.3 % of respondents said they used search engines at least once a day. 35.1% responded that they used search engines at least once a day, with another 21.2% responding that they used search engines 4 or more times a day. Adding those who use search engines multiple times a week (22.7%) our cumulative total reaches 79.0%. From these figures the iProspect Survey Search Engine User Attitudes Survey indicates that search engine usage is a frequent, rather than infrequent, activity – and that this user sampling was familiar with the search engines and viewing search engine results.
   
   
4. 81.7% of respondents will try a new search if they aren’t satisfied with the listings they find within the first 3 pages of results.
   
   
5. 52.2% of homemakers who responded said they don’t review more than the first page of search results. They don’t review more than the first page of search results before moving on to another search engine or re-launching a modified search using the same search engine. Compare this to selected other professions identified: 40.0% of educators, 38.2% of IT/MIS professionals, and just 27.2% of students – all of whom were willing to dig deeper into search results than homemakers.
   
   
6. 49.3% of respondents have installed at least one of the search toolbars from the major search engines: Google, Yahoo! and MSN.
   
   
7. Females dig less deep into search results than males - 15.2% more females abandon their review of search results after the first page than males do.
   
   
8. The older the Internet user the more he/she will stop looking at search results after the first page - 49.4% of Internet users over the age of 60 who responded said they don’t review more than the first page of search results.
   
   
9. Females dig less deep into search results than males - 15.2% more females abandon their review of search results after the first page than males do.
   
   
10. Users of Google and Yahoo! find natural (“organic” or “algorithmic”) search results to be especially relevant to their searches - 60.8% of respondents who use Yahoo! and 72.3% of respondents who use Google picked a natural search result as the one they found most relevant to a sample query.
    
    
11. Search engines users find natural (“organic” or “algorithmic”) search results to be more relevant to their searches - 60.5 % of respondents picked a natural search result as the one they found most relevant to a sample query.
    
    
12. Users of MSN find “paid search advertisements” to be more relevant to their searches - 71.2% of respondents who use MSN picked a paid search advertisement as the one they found most relevant to a sample query.
    
    
13. Users of AOL find natural (“organic” or “algorithmic”) search results and “paid search advertisements” to be equally relevant to their searches - 50.0% of respondents who use AOL picked a natural search result and 50.0% of respondents picked a paid search advertisement as the one they found most relevant to a sample query.
    
    
14. Women find paid search ads more relevant to their searches than men - 43.1% of female respondents picked a paid search advertisement as the search result they found most relevant to a sample query, while just 34.6% of men selected a paid search ad as most relevant.
    
    
15. College graduates find natural (“organic” or “algorithmic”) search results to be more relevant than non-graduates - 64.8% of respondents who were college graduates picked a natural search result as the one they found most relevant to a sample query, while just 56.2% of those who did not graduate college identified a natural search result a most relevant.
    
    
16. Frequent users of the Internet find natural (“organic” or “algorithmic”) to be more relevant to their searches - 65.2% of respondents who use the Internet 4 or more times a day picked a natural search result as the one they found most relevant to a sample query, while just 56.3% of those who use the Internet less than 4 times per day clicked on a natural search result.
    
    
17. Search engine users who are fully employed find natural (“organic” or “algorithmic”) search results to be more relevant than users who are unemployed or employed part-time - 64.5% of respondents who are employed full-time selected a natural search result as the one they found most relevant to a sample query, while 60.8% of users employed part-time found these results most relevant, and just 55.1% of unemployed respondents chose a natural search result.
    
    
18. Those who have been using the Internet longer find natural (“organic” or “algorithmic”) results to be more relevant to their searches - 63.2% of respondents who have used the Internet for more than 6 years picked a natural search result as the one they found most relevant to a sample query, with 60.6% of those who have used the Internet less than 4-6 years clicked on a natural search result, while just 53.5% of users with 0-3 years of Internet experience chose a natural search result.
    

Source: http://www.iprospect.com